The Defensive Security Podcast marketing department has been griping for a while about the terrible logo that Jerry made almost 2 year ago during a fit of Everclear-fueled “creativity”.

“We can’t file an for an IPO without a decent logo!”

Indeed.

So, we approached the most prestigious ad agency we could find – Weiden + Kennedy – of Old Spice fame – to help develop an image befitting the institution that the Defensive Security Podcast has become. After it became apparent that the ad firm wasn’t going to return our calls, we decided to take another approach and put the logo out for bid on logobids.com.

There were a lot of… interesting…. designs – clearly from people who had not heard the podcast before. And also a lot of really good ones too. The selection process was arduous. Marketing wanted one design, HR wanted another, finance wouldn’t stop complaining about the cost and the sales department was too busy playing golf to participate. We asked for feedback from our twitter followers. In the ensuing chaos, Andy and I picked our favorite. And so, here is our new logo: